I graduated with a bachelor's degree in graphic design. My first internship was at an advertisement company, where I learned how to pitch, design and develop brands and campaigns. My second internship was at a wayfinding and spatial experiences agency, where I got exposed to conducting research and navigational experience design.

My first job was at a design and social media startup company where I was given a senior position with a small team to manage. I had to wear multiple hats which required me to grow and develop fast. My second job led me to Dubai, I joined a design boutique agency. My role as a multimedia designer allowed me to design for both digital and print. I was also responsible for developing and designing their social media strategies as well as creating 2D animations & stop motion videos. During that period I had my heart set on innovation design and started exploring ways to pursue that career. I then shifted to my third job in a larger agency Mirum JWT, I started off as a visual designer and later on transitioned into Product Design. On the side I was still developing social media strategies, animating and working on side projects which gave me the space to explore and develop.

In 2022 I landed a position with Fjord Accenture as Service & Interaction associate manager where I get to lead projects across different industries in UAE & KSA. During that time i up-skilled in behavioral economics, ran various internal projects in the studio and design talks. 

I then was the Studio Design & Research Lead at Further Ventures running customer centric research, designing end to end products with my team and building the Studio’s capabilities to set the right design and research standards while building a design community.

Currently I hold the position of the Regional Experience Design Director at Monstarlab supporting in establishing the design studio capabilities and designing end to end products with my team.